How do you brand a company that is nestled in between Napa and Sonoma, California, just a stones throw away from San Francisco? You give them a look that fits in with the environment. I started out with the brand development which was inspired by wine labels. The company needed to have an upscale appearance to label them as a premier service in the area. The use of corrugation imagery for the site added earth tones to be more "grounded". Clean lines and subtle nuances with photos created an elegant feel.