I was approached to design a brand for the event. The brand design included a cowboy referred to as a "Florida Cracker" whose whip made a cracking noise. Upon successful completion of the brand I was asked to sit on the committee as their Art Director. Every year the event's theme would change, which made the project interesting and allowed for versatility with a fresh perspective. This included event print, digital promotions, and outdoor advertising. I completed the design of his/her belt buckles which were then hand made and sold at the silent auction. I am proud to say I served as a chair for the event for 5 consecutive years.