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Cattle Barons' Ball

Annual Event Sponsored By The American Cancer Society

American Cancer Society


Marketing/Promotional Design


Art Director/Designer/Chair

I was approached to design a brand for the event. The brand design included a cowboy referred to as a "Florida Cracker" whose whip made a cracking noise.  Upon successful completion of the brand I was asked to sit on the committee as their Art Director.  Every year the event's theme would change, which made the project interesting and allowed for versatility with a fresh perspective.  This included event print, digital promotions, and outdoor advertising.  I completed the design of his/her belt buckles which were then hand made and sold at the silent auction. I am proud to say I served as a chair for the event for 5 consecutive years.

Brand Design


Previous years