The Security Software Division of General Electric
General Electric Interlogix
EMPLOYER:
General Electric
PROJECT:
Look + Feel for Company Across All Platforms
MY ROLE:
Creative Department
The company had a fresh slate for design opportunities, and I took advantage of them all with establishing the company look and feel through marketing collateral, product packaging, and product development assisting in designs for card readers. They also held an annual security conference which I was responsible for branding, marketing, and experiential design. The initial concept to show the products functions graphically was a box located in crowd photos focusing on faces, carried items, and movement. My VP of marketing called it clever.
