The company makes aftermarket parts and kits for Ford Mustangs. Not being branded was hindering the company from standing out from competitors. The brand not only needed to convey motion, style, and innovation, but appeal to consumers showing value, and quality,. Use of open background imagery allowed to focus in on the details and enhancements to the vehicle with the companies components.
Kaenen Composites
Proof you don't have to be Steve McQueen to drive Elenore